Valeria Tibocha-Florez
About Me

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Headshot of Valeria
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Hi there! I’m Valeria — a Colombian-American junior at the University of Central Florida (UCF), currently majoring in Marketing with a minor in Digital Media.

Originally, I began my journey in Digital Media because I was drawn to the creative potential of web design and coding. However, after exploring both fields, I realized that my true passion lies in understanding how creativity and strategy intersect to create impactful digital experiences. This led me to switch my major to Marketing, while continuing to nurture my skills in web development as a minor.

I have experience with HTML and CSS and am constantly expanding my toolkit, exploring new tools and frameworks. Outside of school, I love gaming, playing board games, and crafting. I’m eager to continue learning and growing, combining my marketing knowledge with my digital media skills to craft innovative, meaningful experiences that make a real impact.


Experience

Knight Hacks
Designer | April 2025 – Present
Knight Hacks is the largest Software Development and only Hackathon organization at UCF. In this role, I have been designing the KnightHacks VIII website. With three other members of the design team, we are creating the prototype on Figma. I will be working on more projects for the upcoming hackathon.
Knights Records
Web Designer | March 2025 – Present
Knights Records is a UCF student-run mock record label aiming to support rising artists in the Orlando area. In this role, I’ve been responsible for conceptualizing and developing the Knights Records website. In collaboration with another designer, we designed the prototype utilizing Figma. We are currently in the process of creating the site with HTML and CSS. Future projects will include websites for signed artists.
UCF Aboretum LxL Internship
Website and Microsoft Teams Intern | January 2025 – April 2025
Website and Microsft Teams Coordinator | May 2025 – Present
The UCF Aboretum provides opportunities for students, staff, and visitors to explore and learn about plant life and the surrounding environment. In this role, I have focused on maintaining the UCF Arboretum Website with Wordpress. Utilizing HTML and CSS, I have implemented new features such as interactive buttons and collapsible content. I am currently in the process of creating new pages to include additional content requested by the Arboretum. My team has also been using Microsoft Powerapps to develop various apps needed by the Arboretum, allowing the staff to access new features easily.
Pegasus Promotions
Graphic Designer | August 2024 - December 2024
Content Creator | January 2025 – Present
Pegasus Promotions is a marketing agency that works with local small businesses to help increase their social media presence. In my role, I led the rebranding of the agency, overseeing the creation of new visual assets and strategies to enhance our brand image. I have also designed graphics using Canva for the agency’s Instagram. My team collaborates with other members of Pegasus Promotions to gather content to share on our social media. Additionally, I will be contributing to the development of the Pegasus Promotions website.
Projects
Kitty Does Warfare
October 4-6, 2024
I participated in KnightHacks VII and with a partner we created a game utilizing Python and Pygame. I used Canva to put assets together and create all menu screens.
This project was awarded "Best First-Time Hacker"
Kitty Does Warfare
Portfolio Website
February 2025 - Present
Thanks for checking out my website! This project is the website you're currently on. I used HTML, CSS, and Javascript to create the site.
Kitty Does Warfare

Contact Me

Resume

LinkedIn

Github